Spark Alliance Marketing

Our Lorax Movie Promotion at IHOP Just Went Live.

sparkam — Wed, 22 Feb 2012 00:00:45 +0000

IHOP serves up segment on TLC’s “Here’s To Your Health with Marilu Henner” TV show

sparkam — Tue, 31 Jan 2012 00:00:49 +0000

IHOP restaurant will be seen on an upcoming episode of TLC’s “Here’s To Your Health with Marilu Henner” TV show. Slated for airing in March, the segment will show IHOP president Jean Birch and Marilu Henner at IHOP chatting about IHOP’s Under 600 Calorie Simple N Fit menu items. Viewers will watch Jean explain that besides offering IHOP traditional meals, they also offer Under 600 Calorie Simple N Fit items. Marilu was visibly impressed when she looked through the menu and saw the large assortment of meals ranging from Blueberry Harvest Grain ‘N Nut Combo to the Simply Chicken Sandwich to the Grilled Balsamic-Glazed Chicken. You can tell they had a great time together!

Devery Holmes in VARIETY: “Vegas meets H’wood” at CES

sparkam — Tue, 24 Jan 2012 22:10:38 +0000

Spark AM CEO Devery Holmes hit the pages of VARIETY this month re. the 2012 Consumer Electronics Trade Show in Las Vegas, NV.

The Jan. 12, 2012 “Vegas meets H’wood” article quotes Devery on the prime networking opportunities spawned by CES – the huge, once-a-year gathering of digital wizards.

For Spark AM, the four-day event offers the perfect chance to pair hot entertainment properties with new electronics brands – and ignite conversation on multiplying profits through joint marketing campaigns. The early look-see into new products and services can inspire scripts, or new methods to create and distribute the entertainment itself.

“Technology is changing so quickly that if you don’t get in there and start building relationships with leaders in the space you’ll lose out,” said Devery. ”If you miss this show, you potentially miss real critical opportunities to see what your entertainment needs to reflect and embrace. It really helps you know where the energy and the momentum is headed.”

On the show floor, Spark AM senior managers Jessica Wolensky and Natalie Shapiro met with brand marketers across the consumer electronics spectrum, discussing upcoming television shows, feature films and sports stars, and the potential for strategic pairing of great content with buzzworthy brands.

Click to read the full article.

For more information on joint marketing campaigns for entertainment or electronics brands, you can visit our website.

“Basketball Wives” Star loves using her InStyler!!

sparkam — Wed, 05 Oct 2011 18:55:09 +0000

Jackie Christie is loving her InStyler!

Win a Trip to Hollywood with Your Friends! From InStyler and “Bridesmaids” the DVD

sparkam — Fri, 09 Sep 2011 22:11:46 +0000

The InStyler Party of Your Dreams!

You and your 5 best friends could win a Funjet Vacations 4-Night Glamorous Getaway to Hollywood! Round trip airfare with accomodations at the Sheraton Universal Hotel, the Hotel of the Stars, spending cash – and a complete hair makeover from InStyler!

Click Here to enter for the chance to Win a Trip to Hollywood
and the Party of Your Dreams.

Samantha Busch and InStyler Wants to Hear Your Worst Hair Story

sparkam — Fri, 22 Jul 2011 22:16:03 +0000

InStyler Party A Huge Success

sparkam — Fri, 01 Jul 2011 22:42:57 +0000

Hollywood’s power and production teams attended the InStyler party where our client Dev Rice, VP of Marketing, Dean Banowetz, celebrity stylist and co-inventor of the InStyler, and Dean’s team, Meagan, Cory and Courtney, treated everyone to the magic of the InStyler and TopStyler hair styling tool. A great time was had by all!

Spark Receives Praise for Exceptional Work with IHOP!

sparkam — Tue, 21 Jun 2011 18:40:56 +0000

In discussing the integration that Spark put together for IHOP & the Children’s Miracle Network Hospitals on the 2011 Daytime Emmy Awards Show:

“The entire IHOP team including Devery [Holmes] and Mike [Cederbaum] at Spark are very easy to work with, very professional – it makes coordinating all the different elements a pleasure. I hope we can all work together again.”

Ron Braverman Director of Marketing and Associate Producer Associated Television International

Devery Holmes Attends Licensing International Expo

sparkam — Mon, 13 Jun 2011 22:35:33 +0000

Devery Holmes is in Las Vegas from June 14th to June 16th attending The World’s Brand & Property Marketplace Licensing show.

For more information about Devery Holmes click here

Ashley Herbert, the newest Bachelorette, loves the InStyler!

sparkam — Sun, 05 Jun 2011 23:33:59 +0000

Read her interview here:

Sophisticate’s Interview! | Sophisticate’s Hairstyle Guide

www.sophisticateshairstyleguide.com

In an exclusive The Bachelorette’s Ashley Hebert was asked:

What is your favorite hairstyle to rock when you want to feel sexy?

A: “When I want to feel sexy, I love rocking loose, sexy curls . . . “

“I also love using the InStyler to create fun, loose curls.”

How InStyler is getting recognized . . .